London, United Kingdom – August 10, 2025 – The runway lit up with unapologetic energy as House of Estree made its unforgettable debut at the 15th Edition of African Fashion Week London (AFWL), unveiling a groundbreaking collection that fearlessly fused Afrocentric elegance with military precision.
Commanding the stage with ten powerfully sculpted looks, the collection redefined modern African fashion — blending bold, structured silhouettes with authentic West African textiles and prints. Every piece carried the House of Estree signature: fearless, unapologetic, and deeply rooted in heritage.
In a powerful expansion of its creative universe, the brand also debuted a line of custom-made statement bags, each echoing the Afro-military aesthetic and elevating the runway experience into a full lifestyle vision.
Founder and Creative Director Esther Olorunfemi described the moment as both historic and deeply personal:
“Stepping onto the runway for the very first time with House of Estree was nothing short of electrifying. The cheers, the energy, the connection with the audience — it affirmed that our designs don’t just clothe, they command presence. This is more than fashion; it’s a movement.”
AFWL, a global stage dedicated to celebrating the richness, pride, and diversity of African design, saw House of Estree emerge as one of its most talked-about debuts — captivating audiences with a collection that balanced power and artistry, rebellion and tradition.
With this bold first stride into the spotlight, House of Estree is set to expand its creative footprint, conquer new runways, and continue telling powerful stories through design.
For press inquiries, collaborations, or more information, please contact:
📩 info@houseofestree.co.uk
📸 Instagram: @houseofestree
🌐 Website: www.houseofestree.co.uk
Ayo Sogbuyi is a seasoned journalist with over 30 years of experience, he is a passionate advocate for press freedom and ethical reporting. Throughout his career, he has covered significant global events and championed the role of journalism in holding power to account.